Kicking the habit in Kawerau
29 May 2014
Campbell Live congratulates the forestry town of Kawerau, in the Bay of Plenty – a community with one of the highest rates in the country for Maori smokers. Thanks to the WERO Challenge, – which is run nationwide – Kawerau is slowly turning smokefree. Wero in the Māori language means ‘challenge’, and it’s a programme for people quitting together, rather than individuals trying to go it alone.
Anna Burns-Francis (TV3 Campbell Live) takes a look at the new and improved Kawerau.